Job Description

Planning
? Develop market CRM activities plan for both B2C & B2B with aim to build loyalty & drive consumption, taking into account International strategy & guidelines
? Leverage on customer insights from data analyses and post evaluations and make recommendations
? Identify customers most at risk of attrition and initiate programs to win them back
? Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
? Initiate and organize mini surveys for deeper customer insights on CRM related topics
 

Analyses
? Interpret data to gain deeper understanding of our customers to develop customer-led insights
? Identification of key trends and criteria that influence customer behavior like consumption and loyalty
? Spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
? Assessment of CRM programs, club communications and promotional activities according to their efficiency and profitability
 
Reporting
? Timely & accurate KPI reporting on monthly basis
 
Others
? Custodian of customer database with specific responsibility for maintenance and management of customer data to ensure data integrity
? Support local, regional and international CRM projects
? Work closely with key stakeholders (marketing teams in market, regional commercial and marketing team and international CRM)
? Ad hoc analyses and projects

Job Requirement
? Total 5 - 6 years in CRM experiences
? 2-3 years experience in data analysis related to customer relationship building activities
? Good knowledge of SQL is required
? Good knowledge of Adobe campaign is preferred
? Good knowledge of Snowflake is preferred
? Analytical experience using software tools in a business oriented environment