¤ýProvides various communication strategies for corporate PR and reputation management including crisis management and PR strategy/action. ¤ýTakes the lead in building trust between stakeholders and corporate through spokesperson training and effective internal communication. ¤ýPlays a major role in the research, planning and development of comprehensive Communications Marketing campaigns ¤ýHelps set client program goals and manage against them ¤ýDemonstrates tactical proficiency in media relations, including creating and driving outreach plans, message development, management of events, growth of contact network and effective pitching and training of spokespersons on speeches and presentations